““Originality consists in coming back to the origin””
Our story starts, appropriately, with a bridal gown. Lidia Paiusco, a designer with a degree from the fashion school of Milan Istituto Marangoni, turned to a boutique to buy her bridal gown and found herself, a few days before the wedding, with a different dress than the one she had chosen. While she was fixing the dress with her own hands, she had an idea: if they can do it, I can do it, too, and without swindling people.
She began at home. In 1973, Lady Junior by Lidia was born from Lidia’s passion and will to do; by her side there was her husband, Giulio Introini. The dresses immediately achieved a great success among brides and in the shops to which they entrusted a small distribution activity. Lidia passed away prematurely, but the company carried on under the guidance of her husband. In the 80s the growth was continuous: the company concentrated on direct sale, because the amount of work was so high that it didn’t leave time for organising the distribution.
In the 90s Giulio’s sons, Stefano and Daniele, started to work in the company: the first with commercial and administrative duties, the second with creative and organizational duties. In the meantime, the global outlook of bridal gowns had changed dramatically. The company was very determined in choosing the direction of Italian tradition, of dressmaking, of high-quality products manufactured directly, thus remaining faithful to its vocation and to the path traced by its founder.
The artisan structure has specialised in high quality products, using pure silks produced in the Italian city of Como, and Italian and French laces and embroideries, profiting from the proximity to the production areas of the most appreciated materials in the world. The offer has opened to a limited selection of Italian and foreign retailers that are able to appreciate the excellence of a product which is now rare on the international scene.
Today the Introini family produces, as always, its beautiful bridal gowns, designed and sewn in its laboratory in Samarate, in the heart of Lombardy.
Via Dante Alighieri 43 21017 Samarate (VA) - ITALY